Social media marketing can be a frustrating endeavor if you don't know what you are doing. It can seem people are posting the same content as you but get far more significant results. It's because they are using social media marketing hacks to increase the organic reach of their posts. You can take advantage of these same hacks too.
Success on any social media site relies on trial and error. You have to constantly try new approaches to determine what the algorithm rewards the most. All it takes is researching and testing different methods. Below I will lay out three of the top social media hacks you can try that will take you less than 15 minutes.
Leverage your customers to increase your social media exposure
Leveraging your existing customers is something so simple that many small business owners overlook, and that's leveraging your existing customers. Think of all your current customers as micro-influencers. They may not have a lot of followers, but their opinions mean something to their family and friends.
Getting them to follow is you is the first step. Then once your customer follows you getting them to share your content is a great way to increase the organic reach of your posts. Now, on top of getting free promotion from a past customer, you also get a very convenient way to message them and market to them for free!
Optimize your images for each social media platform
Every social media platform has different requirements for image size. If you size your image too small, it will look grainy and low quality, but if you size your image too big, portions won't be visible, and your followers won't be able to see the whole picture. If you are more advanced, you can use a tool like Adobe Photoshop, or if you want to do it quickly, you can use Canva and resize your image with one click.
They vary for each platform which can be a little frustrating. To save you from looking up each one, I compiled a list of the top platform's recommended image sizes.
- - Facebook's recommended photo size is (1080 x 1080 px)
- - Instagram's recommended photo size is (1080 x 1080 px)
- - Twitter's recommended photo size (1200 x 975 px)
- - LinkedIn's recommended photo size is (1200 x 627 px)
Cross-post your content to different social media networks
Cross-posting your content seems like a no-brainer to me. If you have already created the content, why not cast as wide as the net as possible. You can take one piece of content and cross-post it across any significant social media platform.
When you look into who uses the different platforms, you see that you are reaching a whole new subset of people using other social media sites. For example, Facebook users are primarily adults with an even split between men and women in a higher income bracket. In contrast, Instagram caters to a younger, highly educated audience with a majority of female users. So cross-posting can be an effective way to make the most out of your content and put your business in front of a whole new group of people.