Search Engine optimization Agency
Professional Search Engine Optimization Solutions
Table of Contents
At Terra Advertising Agency, we specialize in building unique SEO strategies for small businesses. Our strategies are transparent and effective. We work with our clients to help them understand the process and work hand in hand to accomplish our goals. We take fulfillment in only using SEO best practices and will never resort to black hat or scammy methods to help you rank. At Terra, we take pride in delivering efficient and ROI-positive results.
When you work with us, we become your secret in-house SEO team. We want to work with you and your company to build a strategy to grow your business. You can get started today by reaching out! At Terra, we employ a team of SEO experts, meaning even if you do not decide to work with us, we can still audit your site and send you the results.
What does your SEO process look like?
- Our process is simple but effective we start first with research which includes any number of things. The most important part of our research phase is our thorough competitor analysis and keyword research.
- Then we move to the Planning and strategy phase. This is how we plan to handle content, build links to the website, manage social media presence and technical implementation strategies.
- After we have done the research and created our strategy, we move on to the deployment phase. Which is where all of the optimizations are executed on your web page. This stage will be different for existing sites vs. brand new ones, but the overall principle remains the same.
- After we deploy our strategy, we start the monitoring phase, which involves tracking the activities of web spiders, traffic search engine rankings, and other key performance indicators. This data we then use to create an assessment of what is working and what is not.
- Our final phase is maintenance which is ongoing and will always need to exist. Since Google often changes its algorithm. Which can range from minor to major changes in content or page structure. Maintenance in some cases could also mean creating blogs to help your site rank for long-tail keywords.
What is SEO? And why do I need it?SEO is short for search engine optimization. Search engine optimization is the act of optimizing and structuring your website to maximize its recognition by search engines. It is vital because billions of people use search engines like google every day to search for many things. From looking up recipes to finding the nearest McDonalds to you, search engines are utilized to search for just about anything you can imagine. Every day you have potential customers searching for businesses like yours and, if you are not ranking, they are going straight to your competitor.
How do you know your SEO strategy will work for me?Google does not explicitly tell you what to do to become the number one ranking for search results. That, however, does not matter because we can use the data from the sites currently ranking number one to get an idea of what googles algorithm wants. So we extrapolate what the top sites are doing and reverse engineer what makes them so successful. Doing this allows us to take our existing process and mix in some key factors that google has shown to favor. Google gives little specifics on what to do. However, there are still SEO best practices that you must follow to be successful. And this is why our strategies are so successful we focus first on best practices and then branch out from there. For instance, an easy one would be only having one H1 tag per page or making sure your site loads quickly on both desktop and mobile.
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SEO Solutions For Your Business
Our Search Engine Optimization experts know what works and what does not. Whether you do not have time or are not sure where to start, we have got you covered.
On-page techniques manage to improve your web pages rankings with search engines. There are seven elements on your web page where keywords should be to maximize their find-ability in search rankings. They are as follows: page title, URL/web address, headings, text, link text, image alt text, and page description. Search engines rely heavily on the text within your pages to figure out what it is. So it is vital to use your keywords throughout the page. At Terra Advertising Agency, our On-Page experts will create a unique strategy to help your page rank.
Technical SEO is the process of making sure your website meets all of the technical requirements of the leading search engines. Technical SEO is vital to the organic success of your website. For example, if your site is not indexable or crawl-able, search engines will never know it exists. There is a long list of what you need to focus on optimizing, some of which are: XML sitemaps, URL structure, thin or duplicate content issues, 404 pages, and 301 redirects. At Terra, we have a 200 point technical checklist to ensure your site is structured most efficiently to maximize search engine find-ability.
Off-page techniques involve getting other sites to link to yours. Recently there has been a lot of debate on just how important backlinks are. The consensus is that getting backlinks for the sake of getting backlinks does not help your site. It hurts depending on how spammy the sites linking to yours are. We have run multiple tests and, our data support the above consensus. At Terra, we focus on building high-quality and relevant backlinks and do not use any black-hat methods.
Local SEO techniques involve optimizing your website to rank in a specific local area. If you own a local business like a shop or restaurant, local SEO can give your business a boost. Imagine when people search “best restaurant in Orlando” (our research shows it gets 52,000 searches a month on google) and, your site shows up as number one. While this is just an example, it allows you to see how local SEO can completely change your business. In that scenario, if you were to use paid advertising to achieve those results, you would be spending 10s of thousands a month. At Terra, we specialize in Local SEO for small businesses. We want to work with you and help you start ranking!
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Frequently Asked Questions
SEO stands for search engine optimization. This is the practice of optimizing your website so you can increase its find-ability within the leading search engines.
A sitemap is an XML file that lists the URLs of the website. It gives your webmaster the ability to add relevant information about the URLs like when and how often they are updated and how important it is, in relation to other URLs on your site.
Websites that are optimized properly can expect to start seeing drastic ranking improvements in about 3-6 months. This depends heavily on what industry you are in and the competitiveness and popularity of keywords within that industry.
If you want the short answer absolutely not. The long answer is also pretty simple, google has explicitly said they are against any exchange of money for links. While there may not be a way for google to tell right away a links is paid for and a website might see a bump your website will be heavily penalized if caught. A solid backlink strategy will use both a mix of reaching out to relevant blogs and websites in your industry and writing good content that people will organically link to. It sounds harder because it is, good link building strategies take time.
While google dominates online search with an astounding 92.47% market share according to statista. There are other search engines that people use. The Second highest in terms of market share is Bing. The third highest in search engine market share is Yahoo. Bing and yahoo combined only make about 5% of all searches every year so its best not to create your whole SEO strategy around either platform.
No. You should not expect immediate results. You will see your keywords move up the rankings but that won’t translate to traffic until your website gets to the first page of the search results. You can expect to see tangible results in about 90-180 days.