The only way to stand out from your competition online is to have a quality-built website. You can think of your website as essentially your company’s digital business card. Your company’s website is your digital home base and will be where all your current and potential customers go to find more information.
Just having a live website won’t be enough, though. Your website must be fast and optimized for mobile and search engines. Otherwise, no one will know you exist.
Why Should I Use A Website Design Agency?
At Terra, we know it can be tricky to find a starting point because, let’s face it, the internet is a crowded place. Given that all your competitors utilize online, it is just an inescapable reality. When considering hiring a website design agency or going the DIY route, here are some things to keep in mind.
How do website design services work?
The first thing you need to consider is what type of experience you want your customers to have. This means picking fonts, color schemes, and other design elements. These elements make it easier for us to create a website that meets all your needs.
The next step is to decide what type of functionality your site will need. Functionality is things like live chat, FB feed integration, or essentially anything that your visitors will interact with. If the functionality is not implemented correctly, visitors won’t want to use your website.
Your website should provide as much information about your product or service as possible. Having a lot of information on your site is also a great way to build trust with potential customers. It’s important to always remember if you can’t provide them with answers, other sites will.
The final step is to add logos, content, and images. This is what really can make your website stand out from the rest. High-quality images sized correctly will help your website stand out and look good on both mobile and desktop screens.
What does it mean to have a responsive website?
Responsive web design or “RWD” is the hottest thing in web design. Something being popular doesn’t mean it’s inherently valuable, though, but RWD lives up to the hype. It allows your site to be mobile-friendly and improves its look on desktop and tablet screens. Essentially it will enable your website to scale up or scale down to whatever the user’s screen size is. The alternative to responsive web design would be creating two separate websites, one for mobile and one for desktop. This increases cost and doesn’t create a consistent experience for your visitors.
A domain or web address is an address that can be input into a browser’s URL bar and brings up a website. Domains are registered on a yearly basis, with the maximum years you can purchase being 10. You can buy domains from domain registrars like Google Domains and Register. When you buy a domain, it is registered through the Internet Corporation for Assigned Names and Numbers (ICANN). ICANN is a non-profit organization that creates and implements policies for domain names.
When entered into a web browser, Domains request a global network of servers that form the Domain Name System, otherwise known as “DNS.” The servers then will look up the name servers associated with the domain and send the request to those specific nameservers. The name servers are managed by hosting companies like Hostinger or Bluehost. The hosting company’s name server will send the request to the web server they have that stores your web page and other associated assets. And finally, the webserver sends the data back to the browser. All this happens with sufficiently optimized websites in under 1 second or under.
Web hosting is a service that allows your website to be posted onto the internet. A good hosting service is vital for your website’s speed and overall performance. A quality hosting provider will offer you good support in case of an issue and a variety of apps and automated processes that make your life easier.
There are a ton of different hosting options; here are some of the most popular:
Virtual Private Server (VPS) Hosting
Think of VPS hosting as the step up from shared hosting. VPS is a hosting service that utilizes virtualization technology to give multiple customers dedicated resources on a shared server. VPS hosting is usually for medium-sized websites because it offers you a more secure solution than shared hosting but is cheaper than renting an entire server.
WordPress hosting is what it sounds like. It’s a hosting service optimized for WordPress sites. WordPress hosting will give you access to tools and services used explicitly for WordPress sites. Things like customized support, one-click-installs, automatic plugin updates, and automated daily backups are all things that can make managing a WordPress site a lot easier to do.
Shared hosting is the most popular hosting choice, usually due to price. Shared hosting allows multiple websites to use just one single server. In most cases, you won’t know what other websites you’re sharing the server with. Each website will have a limit on the resources it can use; your hosting package determines the limit. The downside to shared hosting is your site can load much slower due to the limitation of the resources.
Dedicated hosting is a service that dedicates an entire server to a single customer. This is only for huge websites with a lot of traffic. The price varies heavily based on the provider and what sort of hardware and resource allocation you need.